央廣網上(shang)海9月21日(ri)(ri)消息（記者郭(guo)振丹）9月20日(ri)(ri)，在全國第23個“公民道德日(ri)(ri)”到來(lai)之際，一(yi)場(chang)以“共(gong)赴(fu)文明之約、共(gong)踐網絡文明”為主(zhu)題的公民道德宣傳日(ri)(ri)主(zhu)題活動在上(shang)海市徐匯(hui)區鑫(xin)耀光環(huan)二期元(yuan)宇宙游戲(xi)街區啟幕。

作(zuo)為徐匯“四季文明(ming)”市民修身(shen)系列的(de)重頭戲，這(zhe)場主題活動(dong)以“文明(ming)+科技+消(xiao)費(fei)+文化+市集”的(de)復合型文明(ming)傳播方式(shi)，持續傳遞“讓文明(ming)成為生活方式(shi)”的(de)理念，將文明(ming)習慣養成、網絡治(zhi)理引入商圈(quan)這(zhe)一(yi)市民群眾日常聚(ju)集地、新興社交空(kong)間(jian)(jian)，讓大流量澎湃(pai)正(zheng)能量，推動(dong)市民群眾將文明(ming)風尚(shang)內化為日用而不覺的(de)文明(ming)習慣，讓數字空(kong)間(jian)(jian)始終(zhong)充盈向(xiang)上向(xiang)善的(de)力量。

徐匯區公民道德宣傳日(ri)主題活動現場（央廣網發 受(shou)訪者(zhe)供圖）

今年以來，徐(xu)匯(hui)區精(jing)神文(wen)明(ming)(ming)(ming)(ming)(ming)辦(ban)聚焦(jiao)市(shi)(shi)民生(sheng)活(huo)中(zhong)的(de)“關鍵小事”，面向社(she)會廣(guang)泛(fan)征集“市(shi)(shi)民好習慣(guan)(guan)”，結合徐(xu)匯(hui)實(shi)際和區域特點，圍繞(rao)文(wen)明(ming)(ming)(ming)(ming)(ming)餐飲(yin)、文(wen)明(ming)(ming)(ming)(ming)(ming)養寵(chong)、文(wen)明(ming)(ming)(ming)(ming)(ming)交通、文(wen)明(ming)(ming)(ming)(ming)(ming)觀演、文(wen)明(ming)(ming)(ming)(ming)(ming)旅(lv)游、文(wen)明(ming)(ming)(ming)(ming)(ming)上(shang)網、文(wen)明(ming)(ming)(ming)(ming)(ming)樓道、垃圾(ji)分類、移風易俗、誠實(shi)守信等十(shi)個方面，凝練形成了(le)“徐(xu)匯(hui)市(shi)(shi)民十(shi)大文(wen)明(ming)(ming)(ming)(ming)(ming)好習慣(guan)(guan)”，并在活(huo)動現場以一場環保秀的(de)方式進行集中(zhong)發布。

依托(tuo)區(qu)(qu)域游(you)戲(xi)企業集(ji)中(zhong)、自媒體大V聚集(ji)優勢，徐匯區(qu)(qu)還(huan)發(fa)動一批頭部游(you)戲(xi)企業、網(wang)(wang)(wang)絡(luo)大V、新(xin)時代好少(shao)年等來自不同(tong)領域的網(wang)(wang)(wang)絡(luo)文(wen)明(ming)(ming)(ming)宣傳(chuan)(chuan)大使(shi)(shi)，共(gong)同(tong)組建徐匯區(qu)(qu)“共(gong)踐(jian)網(wang)(wang)(wang)絡(luo)文(wen)明(ming)(ming)(ming)”宣傳(chuan)(chuan)聯盟，現場宣傳(chuan)(chuan)大使(shi)(shi)們發(fa)起(qi)“文(wen)明(ming)(ming)(ming)上網(wang)(wang)(wang)、文(wen)明(ming)(ming)(ming)用網(wang)(wang)(wang)、文(wen)明(ming)(ming)(ming)辦網(wang)(wang)(wang)”倡議。米(mi)哈游(you)、鷹(ying)角網(wang)(wang)(wang)絡(luo)、假面科技(ji)三家(jia)游(you)戲(xi)平臺同(tong)步發(fa)布了線上社區(qu)(qu)公告(gao)，從平臺層面加強網(wang)(wang)(wang)絡(luo)文(wen)明(ming)(ming)(ming)治理。

文明大市集熱鬧非(fei)凡（央(yang)廣網發 受訪者供(gong)圖）

與此同(tong)時(shi)，活動(dong)(dong)場(chang)外(wai)的(de)“文(wen)(wen)明(ming)(ming)大市集”同(tong)樣熱鬧，超過(guo)40個攤位涵蓋(gai)文(wen)(wen)明(ming)(ming)宣(xuan)傳、便民服(fu)務、反詐防騙、愛心義(yi)賣、消費(fei)幫扶、健康義(yi)診(zhen)、非遺體驗(yan)等各種服(fu)務類(lei)型。徐匯(hui)區通過(guo)精(jing)神文(wen)(wen)明(ming)(ming)搭(da)臺，多方資源匯(hui)聚，以“文(wen)(wen)明(ming)(ming)實踐+”聯動(dong)(dong)模(mo)式，有效助推(tui)商旅(lv)文(wen)(wen)體展融合發展，推(tui)動(dong)(dong)形成了文(wen)(wen)明(ming)(ming)與文(wen)(wen)化(hua)賦(fu)能商業發展的(de)新模(mo)式。